Squeezing the Juice Out of the Charcoal Trend



What is it about black foods that is creepy and intriguing at the same time? Remember the McDonald’s hamburger with squid ink buns (see above)? A little bit terrifying. But on the other hand, I really wanted to try it. I had the same reaction when I saw the inky black, slushed cocktail at a bar in San Diego. Except instead of from squid ink, the cocktail got its inky black color from activated charcoal. It wasn’t long before I started seeing it pop up in juices, where it is advertised to clear your body of toxins.

Isn’t that the stuff in Brita filters?” was my first thought.

Does it actually work?” was my second.

The desire to “cleanse” or “detox” our bodies seems to go hand in hand with holiday weight gain  and New Year’s resolutions on everyone’s minds this time of year. While using charcoal in a food application may be a relatively new idea, it has been on the forefront of personal care products, including facial cleansers, masks, and deodorant, for a couple years. The number of total product launches containing activated charcoal has increased by 15% since 2016 [3]. It doesn’t seem like such a stretch, then, that charcoal is making its way into mainstream food and beverage products.


Historically, charcoal use dates back to ancient Egyptian times when it was used to absorb odors and cure intestinal ailments [2]. Ancient Ayurvedic and Chinese medicine also relied on activated charcoal to adsorb toxins and improve intestinal health [1]. In modern medicine, charcoal is still used to adsorb and remove toxins from the body in the case of drug overdose or ingestion of lethal poison, such as snake venom [5]. Natural health enthusiasts have touted activated charcoal for its various health benefits such as lowering cholesterol, reducing intestinal gas, alleviating hangovers, and general detox of the body. All of this hype surrounding charcoal reminds me of the adage “If it sounds too good to be true… maybe it is.”

Let’s start with the basics. Charcoal is made by heating wood, bamboo, coconut shells, or peat to very high temperatures until they become carbonized ash. Food safe activated charcoal is then processed with steam to give it a microporous structure, giving it a much higher surface area [6]. This increased surface area is what allows it to bind molecules and compounds. For this reason, activated charcoal is used in water filters and air purifiers to remove odors and contaminants. These same adsorptive properties are what make activated charcoal a favorite juice additive for a “detox diet.”


Enthusiasts claim the charcoal binds and removes toxins from the body, which may be true, but the caveat is that activated charcoal will also pretty much bind anything and everything via nonspecific intermolecular interactions. And that includes the vitamins and minerals that your body needs. So it may be that adding a spoonful of the stuff to your juice that’s packed with vitamins and minerals is actually counterproductive since the nutrients will be eliminated from your body along with the charcoal [4]. So incorporating charcoal lemonade into your daily diet might actually lead to malnutrition in extreme cases. The binding capabilities of activated charcoal could also interfere with any medications a person is taking, rendering them ineffective, since they won’t be absorbed by the gut lining [6]. Furthermore, since the consumed charcoal only moves through the digestive tract – as opposed to being absorbed into the bloodstream – it wouldn’t get a chance to bind any ethanol or cholesterol that’s already in the blood anyway [4].


Despite there being a lack of sound evidence for the many health claims of activated charcoal, I wouldn’t completely discount it as an interesting ingredient to play around with in your food. It is tasteless, making it an easy addition to anything from ice cream to pasta. And only a small amount is needed to achieve that pitch black appearance that is edgy and shocking enough for an artistic social media post. If you’re looking try before you buy activated charcoal for home use, Prohibition Creamery in Austin and Little Damage in New York City offer black ice cream. Olivella Restaurant in North Bergen, NJ, and Bidwell in Washington D.C. serve pizza with charcoal crusts. And Juice Generation, Raw Pressery, and Project Juice all offer their versions of charcoal lemonade. I have to admit, I’m a fan of the way these foods look.

[1] “Activated charcoal: What’s old is new again in beauty and personal care.” 9 June 2017. Cosmetics-technology.com. <https://www.cosmetics-technology.com/comment/commentactivated-charcoal-whats-old-is-new-again-in-beauty-and-personal-care-5838502/>
[2] “The History of Activated Carbon.” 9 February 2014. JurassicCarbon.com. <https://www.jurassiccarbon.com/blogs/news/12186281-the-history-of-activated-carbon>
[3] Kelter, D. “The Evolution of Activated Charcoal: What You Need to Know.” 13 July 2017. Mintel.com. <http://www.mintel.com/blog/foodservice-market-news/the-evolution-of-activated-charcoal>
[4] Liu, E. “Activated Charcoal.” Discover. 23 August 2016. Discovermagazine.com. <http://blogs.discovermagazine.com/scienceandfood/2016/08/23/activated-charcoal/#.WmIuBN-nGUl>
[5] Mayo Clinic. “Charcoal, Activated (Oral Route).” 1 March 2017. Mayoclinic.org. <https://www.mayoclinic.org/drugs-supplements/charcoal-activated-oral-route/description/drg-20070087>
[6] McCarthy, A. “Everything You Need to Know About Eating Activated Charcoal.” 7 June 2017. Eater.com. <https://www.eater.com/2017/6/7/15750526/activated-charcoal-black-food-trend>


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1 Comment

  1. What a great post! This is fascinating. I had heard of activated charcoal but I had no idea it was used to such artistic means. Thanks for sharing.

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